Elevate your results
Take your B2B marketing to the next level with AWSM consulting and creative services
Alisa Weiner Strategic Marketing is AWSM
Fractional head of marketing and project-based marketing support. Offering strategic marketing services that help established and emerging brands define and strengthen their B2B go to market efforts.
Services
Go to market
Product marketing. Positioning. Customer segmentation. Optimize SaaS plans and pricing.
Marketing strategy
Customer insights. Integrated campaigns. Maximize customer value, and reduce CAC.
Brand content
Websites. Videos. Case studies. Content that influences your prospects and customers.
Team building
Organizational design and role definition to help you attract top talent and build effective teams.
“Alisa worked with our Marketplaces team to effectively frame Yelp’s suite of products for popular restaurants, leading to faster sales velocity and higher profitability. As interim Head of Marketing, Alisa worked closely with Product, Sales, Customer Success, Business Operations, and Marketing —and all of our teams loved working with her.”
— Jason Montgomery Brown, SVP & GM at Yelp
“As acting CMO, Alisa was incredibly adept at driving key strategic decisions but at the same time had no hesitation executing hands-on tasks at a blistering pace. She is extremely intelligent, thoughtful and analytical, and has an amazing way with colleagues and team members —educating, guiding, supporting and encouraging us along the way. Her presence elevated us all.”
— Kevin Cimring, Founder & CEO Jemstep
AWSM insights
AWSM creativity
AWSM results
Alisa helps build brands from the ground up.
As a Vice President of Marketing at OpenTable, RocketLawyer and eBay, and as an embedded consultant with Uber Eats, Yelp, WyzAnt and Jemstep, Alisa has worked closely with product, marketing and sales to craft and execute B2B GTM strategies that increase customer acquisition, accelerate product adoption, and increase customer lifetime value.
“I’ve worked with Alisa for more than a decade. She is a consummate problem solver —curious, inquisitive, seeks out all angles and is keen at finding the insight that moves the needle. She is a strategist that can create a vision; an operator who can execute on ideas. She leads people with generosity and a true love of seeing everyone’s contributions blossom.”
- Kevin McSpadden, Founder ThinkBrandNew